System for forming a strategy for the development of enterprises in the context of their economic potential in the conditions of intellectualization and informatization of society
DOI:
https://doi.org/10.65026/8grtz271Keywords:
information system, development mechanism, economic potential, management decisions, enterprise development strategy, intellectualization, informatizationAbstract
The article examines a strategy for enterprise development based on increasing economic potential. The authors applied a systematic approach and based their improvement of this strategy on the assumption that the informatization and intellectualization of economic processes at various levels of economic activity creates new opportunities, but also places new serious demands on all market participants. Informativeness, innovativeness, and cognitiveness are now not just important factors in enterprise development strategy. They are decisive and system-forming characteristics of all spheres of activity. Using bibliometric and statistical analysis, the authors identify the dual role of economic potential in the system of enterprise development strategy formation: it is both the basis and the strategic goal of development. It is a system-forming element that simultaneously performs the function of an initial condition for strategic choice and a target benchmark for long-term development, the implementation of which is ensured through an appropriate strategic management information system. The results of the study highlight that information systems are a functional element of the impact of informatization and intellectualization at the enterprise level. The article presents the structure of an information system for forming an enterprise's development strategy and its economic potential based on a systematic approach.
References
1. Kaplan, R. S., & Norton, D. P. (2001). The strategy-focused organization: How balanced scorecard companies thrive in the new business environment. Harvard Business School Press.
2. North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge University Press. https://doi.org/10.1017/CBO9780511808678
3. Chandler, A. D. (1962). Strategy and structure: Chapters in the history of the industrial enterprise. MIT Press.
4. Penrose, E. (2009). The theory of the growth of the firm (3rd ed.). Oxford University Press. https://doi.org/10.1093/0198289774.001.0001
5. Barney, J., & Clark, D. (2007). Resource-based theory: Creating and sustaining competitive advantage. Oxford University Press.
6. Bertalanffy, L. von. (1968). General system theory: Foundations, development, applications. George Braziller. https://studylib.net/doc/27689634/von-bertalanffy-ludwig-general-system-theory-1968
7. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
8. Haibura, Yu. A. (2025). Financial and economic potential of the enterprise: Essence and significance in terms of negative impacts. Podilskyi Visnyk: Agriculture, Technology, Economics, 47, 1–11. https://doi.org/10.37406/2706-9052-2025-2.23
9. Balakhonova, O. V. (2021). Generalization of components of the economic potential of the enterprise and the mechanism of its development. Market Economy: Modern Theory and Practice of Management, 20(2), 98–115. https://doi.org/10.18524/2413-9998.2021.2(48).243683
10. Bohma, O. S., Hanechko, I., & Lymar, V. (2022). Economic potential of the enterprise: Content and key characteristics. Scientia Fructuosa, 141(1), 58–68. https://doi.org/10.31617/visnik.knute.2022(141)04
11. Vovk, O. M., & Dudik, A. O. (2020). Management of enterprise development potential: A strategic approach. Economic Space, 162, 53–56. https://doi.org/10.32782/2224-6282/162-9
12. Vaskivska, K. V., Lozinska, L. D., & Halimuk, Yu. O. (2020). Economic potential of the enterprise in terms of changes: Essence and characteristic features. Efficient Economy, 5. http://www.economy.nayka.com.ua/?op=1&z=7858. DOI: 10.32702/2307-2105-2020.5.7
13. Turylo, A. M., Turylo, A. A., Korolenko, R. V., & Korolenko, S. M. (2022). Financial-economic and innovation-investment potential in the aspect of enterprise development strategy. Bulletin of the Kryvyi Rih National University, 55, 110–113. https://ev.nmu.org.ua/index.php/uk/archive?arh_article=805
14. Orekhova, A. I. (2018). Economic potential of the enterprise: Essential characteristics and structuring. Economy and Society, 17, 308–313. https://economyandsociety.in.ua/journals/17_ukr/45.pdf
15. Ruzhytska, T. D. (2009). Essence and constituent elements of the concept "economic potential of the enterprise". Herald of Khmelnytskyi National University. Economic Sciences, 5(2), 178–181. https://journals.khnu.km.ua/vestnik/pdf/ekon/2009_5_2/pdf/178-181.pdf
16. Anisimova, O. M. (2015). Methodological approach to assessing the competitiveness of the economic potential of the enterprise. Theoretical and Practical Aspects of Economics and Intellectual Property, 2(1), 15–23. http://nbuv.gov.ua/UJRN/Tpaeiv_2015_2(1)__4
17. Kobets, S. P., & Vashchenko, O. M. (2021). Methodical approach to the assessment of the economic potential of the enterprise. Efficient Economy, 6. http://www.economy.nayka.com.ua/pdf/6_2021/80.pdf. DOI: 10.32702/2307-2105-2021.6.78
18. Azhaman, I. A., & Zhydkov, O. I. (2018). Essence and structure of the economic potential of the enterprise. Economy and State, 4, 22–25. http://www.economy.in.ua/pdf/4_2018/7.pdf
19. Zinchenko, O. A. (2011). Fundamentals of enterprise profit quality management: Monograph. Publishing House.
20. Vyshnevskyi, I. (2025). Cloud technologies are used by about 28% of all Ukrainian businesses, and AI - by over 24%. What else does the social research show? Dev.ua. https://dev.ua/en/news/khmarni-tekhnolohii-vykorystovuiut-blyzko-28-vsikh-ukrainskykh-biznesiv-a-shi-ponad-24-shcho-shche-pokazuie-sotsdoslidzhennia-1740215422
21. TAdviser. (2025). IT market of Ukraine: 3.2 thousand new IT companies registered in Ukraine for the year. https://www.reportlinker.com/market-report/ICT/597055/ICT?term=ict%20market&matchtype=p&loc_interest=&loc_physical=1012840&utm_group=standard&utm_term=ict%20market&utm_campaign=ppc&utm_source=google_ads&utm_medium=paid_ads&utm_content=transactionnel-1&gad_source=1&gad_campaignid=15072746546&gbraid=0AAAAAD19yGcR1U88i13y2OFL38ckhiK10&gclid=CjwKCAiAwNDMBhBfEiwAd7ti1AON3lsTCbzZ-5wjsFo6ehWeU3ZzRv_YjCuPE2DYD80Y_tx-E1iQ7xoCfVYQAvD_BwE
22. Krupianyk, A. (2023). Digital Economy of Ukraine: Key Development Factors. VoxUkraine. https://voxukraine.org/en/digital-economy-of-ukraine-key-development-factors
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Olena Zinchenko, Olha Anisimova, Ievgeniia Mishchuk (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles published in the International Journal of Economics and Society (IJES) are licensed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author(s) and the source are properly credited.
